Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.
Preparing for a trade show should be given the due time and energy that it deserves. There should be a fair amount of thought and planning on your part so that you can make sure to give yourself the best chances of getting the most from experience. Here are a few ways to ensure that your trade show experience is as successful as it can be.
Focus on the Display
The environment at a trade show or fair can be a bit chaotic with a generally large number of businesses within the same industry seeking to showcase their products and services. In such circumstances, it is all about standing out but in a professional and organized manner. You want to create a display that not only grabs the attention of passersby but that also clearly and distinctly presents the information you want to convey in the least confusing manner possible.
This can be a particularly tricky order to fill if your industry is very technical or the product you are showcasing is complex. Nevertheless, your goal is to make people want to ask you more and interact with you and your colleagues. Therefore, it isn’t necessary to have every single detail on display. Instead, look to show off the highlights of the information you are displaying in such a way that would inspire someone to inquire more about it.
Make sure that the colors and graphics that you incorporate into your display are all cohesive and consistent with your existing branding. The last thing that you want is for someone who is intentionally seeking out your company’s display to be confused about which one is yours. A consistent color and lettering scheme is the key to ensuring that your brand stays recognizable.
The other tricky thing about trade show displays is keeping them practical. You will need your entire display to be portable as you will very likely be taking it to several fairs at various locations throughout your region or even the country. Your display needs to be easy to assemble and disassemble as well as being sturdy enough to not become damaged in transit.
Once you have your display designed and ready to go, it is time to focus on the other aspects of your presentation that will need to be at the ready.
Prepare Your Website
When you are arranging everything for a trade show, you should bear in mind that the display, while a crucial aspect of the entire experience, is only part of the things that you need to have prepared. You should also evaluate your web presence to make sure that it is ready for all the traffic you hope to generate from your trade show experience.
One of the things you will hopefully succeed in doing at the trade fair is to attract new clients to your business. While your display might be perfect and ready to go, those potential clients will want to learn more about your company after they have left your display. When you interact with them, you should be prepared with business cards that have your website information included. You should also make sure that your website is prepared for the new traffic that you hope to bring about.
Focus on showcasing the information or product that you are going to display at the trade show. Re-work your website’s homepage so that all relevant information is front and center in an easy-to-navigate manner. You will want people to be able to access the information that was on display at the trade show as well as further, more specific details that it was not possible to include at the trade fair. Lastly, ensure that there is a simple and efficient way for customers to place orders or contact you for further inquiries on your website as well.
Know What You’re Going to Say
This point sound quite obvious, but the fact of the matter is that even if you have a professional-looking display and your web presence all polished and ready to go, it can all come to nothing If you are not prepared with what you are going to say to people who inquire about your company. If are one of those people who is comfortable interacting with others, you will still need to have a clear idea of the bullet points that you wish to discuss.
The best thing you can do is think over precisely what you want to say, including a good opening, and then write it down to better commit it to memory. This will not be a wasted effort as you know that you will be able to, with full certainty, explain everything that you hope to explain without making errors on the day of the trade show.